In this day and age, not have a social media presence for your business is a cardinal sin, given over 72% of Australia’s population, or 18 million individuals, are on some form of social media at one point during the day.
Facebook is still the most common social media platform used today (1 in 2 Australians have Facebook), but Instagram has gained a lot of traction of the years (1 in 3 Australians are on Instagram as of 2019). With that many people using Facebook, it would be somewhat neglectful not to put some of advertisement in front of these users.
There are many ways to promote your business on Facebook. You can start with generic ads, similar to what you see on Google Ads, or you just do a Facebook post, which is a great way to interact with potential customers. But each method is generally for a specific part of the buyer’s journey, whether it is brand awareness (top of the funnel) or the purchase stage (bottom of the funnel).
At Kymodo, our social media experts can assist you in devising a plan of how to approach Facebook Advertising and hopefully increase revenue for your business.
If you are not sure how to expand your audience on Facebook, or just want more information on Facebook Advertising or just Social Media Marketing in general, contact us today and see if we can help you.
Organic Facebook Posts (those which don’t cost anything to promote) are a great way to build brand awareness for your business. You can engage with users on a human level and in turn peak their interests. The posts themselves can be information pieces about events within your business or links to a blog post. Either way, this is a great way to capture those potential users at the top of the funnel.
Facebook Posts is also a great way to capture users who are at the Consideration stage of the funnel i.e. those who are looking at potentially purchasing something you offer. You can send out a post describing a product you have and remarket to those who have search similar products.
But like every social media platform these days, Facebook is in it for the money, so to gain more reach for your posts, it is best to promote them using a set budget. This way you can target the audience your posts appears in front of and therefore have a better chance of leading them further down the funnel.
While you can technically approach potential users who are at the purchase stage with a Facebook Post, a Facebook Ad is twice as effective, because like Google, Facebook gives precedent to those that are paying the big bucks. But acquiring real estate in this area is quite competitive, so it is best to save this tactic for the end of the funnel, where it has the best chance of creating a positive ROI.
Kymodo has years of experience in all forms of digital marketing, which includes Social Media Marketing, SEO, Google Ads and Content Marketing, so we know what works for most businesses. If you have tried to increase revenue with no luck, contact us today and we can discuss your best options.