Local Niche Directories
While directory submissions are typically something to be avoided, there are a few exceptions.
Local directories, especially those specific to your product or service, can still provide some great value. They are a great way to pick up some valuable links with much less effort than other link building tactics.
Content marketing is all about creating high-quality content that you can use to contact relevant sites.
This can be anything from a great blog post to informative videos, infographics etc. If they are interesting enough or provide info that people are searching for, then you will often find that relevant sites are happy to link back to your great content or include your media on their site and credit you.
This option is quite time consuming and certainly takes some practice, but it does offer a higher success rate, particularly for the more powerful links.
Link Building Outreach
Old-fashioned outreach involved nothing more than sending out hundreds of emails to relevant businesses with the hope of getting some sort of response.
At Kymodo, we like to take this step further by taking the time to better understand our link prospects. This may involve offering a “give” with some value or picking up the phone and giving them a call ourselves.
Effective outreach is about being selective with the sites you contact and engaging them as a person, not just begging for links en masse and hoping for the best!