If you have an Ecommerce website, then chances are you have some sort of digital marketing strategy in place to promote your product. If not, then you are at a serious disadvantage, because the majority of your competitors most likely have one, and they are benefiting big time.
An Ecommerce website is a website that sells products and services online through funds and data transfer. Basically, you sell your product over the internet and no physical contact with the customer is required.
The majority of major apparel brands (Nike, Adidas, Louis Vuitton and Ray Bans for example) have an online presence these days and spend millions of dollars annually on digital marketing.
Now, chances are you don’t have that type of budget, but the good thing is, you don’t have to. Smart digital marketers, like the ones at Kymodo, know how to compete with the larger brands without spending a fortune. Using digital marketing strategies that include SEO, Pay Per Click Advertising (such as Google Ads), Social Media Marketing and Email Marketing, you can promote your Ecommerce website and grow your business at an exponential rate.
A digital marketing strategy is essential for most businesses, but it is imperative for an Ecommerce business. When you are an Ecommerce business, everything is online, so you need to be able to advertise and promote your service or product, and the way to maximise your reach is with a multi-facet approach.
Ensuring your Ecommerce website is optimised for search engines such as Google is one of the main pillars of success when it comes to promoting your product. Most people search begin their shopping journey online, and if your website isn’t optimised properly, it can extremely hinder your chances of reaching the right audience.
This is where most Ecommerce websites can get the most bang for their buck. Using platforms such as Google Ads and Google Shopping has become the primary channel for a lot of online stores. Basically, it is a bidding platform and is a great way to completely measure a websites Return on Investment (ROI) and with the right strategies in place, you can even positively compete with the big players in your industry.
Email Marketing is an advertising strategy that is as old as the internet itself. In a nutshell, it is placing your advertisements in your customers email inbox. Unlike PPC advertising however, customers need to be subscribed to your website to receive this advertisement.
Social Media has consumed our lives, whether we like it or not. At some point of the day, the average person spends almost two hours on a social media platform, so it makes sense that if you have an Ecommerce website, that you have some form of social media advertising. It could come in the form of an organic post or a paid display ad as both are great ways to promote an online business.