In this day and age, it is quite abnormal for any company not to have an online presence. Even if you don’t sell anything online, without an online presence no one will be able to find you. But how can you make the most of that online profile? That is where a Digital Consultant comes in.
A Digital Consultant is just like any business consultant, except they focus solely on all thing digital. From emails, search, social media, paid online advertising and everything else in between, the online world is a Digital Consultants playground. A Digital Consultant needs to be a master of all trades, or at least extremely competent, knowing the ins and outs of all aspects of digital marketing.
But the role of a Digital Consultant is not to perform all these tasks themselves because let’s be honest, no one person can do all of these tasks to the best of their ability. A Digital Consultant is like a project manager, they must know all aspects both to project itself and the team that is working on it, so they can best direct the task to the proper team member.
Digital Consultants are responsible for a wide variety of digital marketing disciplines, including:
SEO, or Search Engine Optimisation, is one of the main pillars of any digital marketing plan. So, it is imperative that a Digital Consultant is extremely versed in SEO. Most consultants either have a background in SEO or have worked with enough SEO Specialists to know how it works and best practices.
Some tasks that fall under Search Engine Optimisation are:
Paid Advertising through platforms such as Google Ads is the second most important pillar for a digital marketing strategy. Paid Advertising focuses on investing advertisement spend on the web and most commonly referred to as PPC or Pay Per Click.
But given there are many aspects of digital advertising, from Google Ads to Facebook Ads, a digital consultant must know where best to spend the budget to create a positive ROI. Will this company do better on a social media platform? Or Google Shopping ideal? These are the questions that must be answered by a Digital Consultant.
Some forms of Paid Advertising Platforms that a Digital Consultant should be across are:
While most Digital Consultants would not be an experienced web developer, they do need to know the basics of web design and coding language. They also need to ensure they know where best to direct efforts when to comes to the look and layout of a website. Again, User Experience comes into play.
Digital Consultants will need to look at website and be easily able to answer the following questions:
Social Media has taken over most people’s lives, with the average person spending up to 2 hours a day on some form of social media. This has created an enormous opportunity for online advertisers, with more than $107 billon in advertisement spend being spent on social platforms in 2019.
A Digital Consultant must be aware of such an opportunity and therefore must know what social platform works for what website and what type of post would generate the greatest ROI.
They must also understand there is a fine line between creating brand awareness and becoming a nuisance. Pushing advertisements a little too far can create a massive backlash that could turn an entire campaign on its head.
A Digital Consultant should be across all social media platforms, such as: