A Phone Call Within Two Business Days
Once you’ve decided to join Kymodo, your campaign will be assigned to the SEO account manager most suited to you and your industry.
Our account manager will give you a call within 48 hours to introduce themselves, confirm your list of keywords, and iron out the finer details of the project so they can get started. This way you know exactly who you’re dealing with and have an immediate point of contact if you ever have any questions.
An In-Depth Technical Audit and Keyword Research
We will conduct an in-depth audit of your website that includes the following:
- Technical elements
- Onsite elements
- Content/user experience
- Backlink profile
An SEO Strategy Revised Every Quarter
We don’t believe in creating a single SEO strategy that remains exactly the same. Your business is forever changing, adapting and growing, so your SEO strategy needs to be revised over time too. That’s why we revise the strategy every quarter to ensure we’re on track and are always putting the most logical and effective marketing tactics in place at any given time.
Setup and Maintenance of Google Properties
If your site isn’t already set up with Google Analytics tracking or you don’t have access to the current login for it, we can take care of this quickly. We will also create Google Search Console and Google My Business accounts too if you don’t already have them.
With conversion tracking in place, you’ll be able to see every action a person takes on your website such as clicking your phone number, filling out a form, or adding products to their shopping cart. With access to this incredibly powerful data, we can work out what’s working and what’s not working on your website and then optimise accordingly.
Onsite factors significantly contribute to your rankings. Unless your site is suffering a penalty from poor backlinks, we will typically start with onsite optimisation and make all major improvements as quickly as possible. The first and most crucial step at this stage is to develop keyword-optimised Title Tags and Meta Descriptions. This alone often sees ranking improvements, while also making a big difference to click-through rates from SERPs.
A large part of your onsite optimisation involves writing new content and optimising your current content so your website ranks and converts. We take the time to really understand your products, services and branding so we can write effective and compelling content to suit.
There really is no such thing as “SEO Content” any more, just high-quality content that genuinely helps your visitors and showcases your product or service in a positive light. Distribution of the right keywords will come naturally with great content.
Conversion Rate Optimisation
Once the most important ranking factors have been taken care of, the focus will switch to the user experience.
- Is your site visually appealing?
- Does it have a clear and compelling call to action?
- Is the contact/buying process as simple as possible?
- Are your contact details easily accessible?
After all, you don’t just want people to look at your site; you want them to either buy your product or contact you in some way! Since Google does actually look at how users interact with your site, conversion optimisation even helps your rankings to a minor degree.
Link Building Strategies
Google algorithms are continually updating to better detect poor backlink profiles, so of course, quality is always going to be better than quantity.
Some tactics will work better for your industry than others. Our specialists will be able to put together a list of link opportunities that pass on not only link value, but also referral traffic. This can be a tough ask, but in modern SEO it is absolutely worth the time and effort, particularly since link building is an ongoing task that will continue for the life of your campaign.
At the beginning of each month, you will receive an update and monthly report from the month prior to show just how your site is performing, what tasks have been completed for the month and what is planned for the following month’s work.
This overview will be accompanied by a complete ranking and traffic report, so if you are someone who wants to look through ALL the data, it’s right there in front of you as well.