Frequently Asked Questions

 

Billing

Contact KymodoCan I cancel or change my service at any time?
You can cancel or make changes to your Kymodo SEO services at any time, but, as with most companies, we do require 30 days’ notice for completely cancelling accounts.

How can I update my billing details?
To change any of your invoice details just email the update to accounts@kymodo.com.au and we’ll confirm the changes with you as soon as possible.

Is direct debiting available for my bill?
Yes! Our direct debiting provider is EziDebit. You can register an account for free online.

If you are paying by credit card a 2% fee applies. Direct debits do not incur these fees.

What other fees does Kymodo charge?
We pride ourselves on having no hidden fees and charges. We will quote you the exact price of your SEO package when you first sign with Kymodo, and this price will stay the same unless you decide to add upgrades such as AdWords, social media advertising, or premium web development services to your package.

Search Engine Optimisation

What is Search Engine Optimisation?

Search Engine Optimisation is an online marketing strategy that aims to make your website more visible to search engines. By naturally and organically influencing the search results returned for carefully selected words and phrases, Search Engine Optimisation makes your website seen by more of the people looking for what your business offers.

Does AdWords affect my SEO rankings?

computerAdWords does not affect your SEO directly, although it will affect it indirectly if your AdWords campaign directs more traffic to your website through clicks on your ads.

If new people are coming to your website, clicking through more pages, and spending time on each page they visit, Google will positively incorporate these engagement signals into how it ranks your page.

However, if people who come to your website leave very quickly, or do not click through to many pages, Google will interpret this as a negative ranking signal and adjust your place in the search results accordingly.

What changes will Kymodo make to my website?

Your SEO account manager will review and amend various components of your website to maximise its relevance to key phrases, searchability, and domain strength.

Our objective here is to control the search engine’s understanding of your website, in accordance with the search engine’s guidelines.

A wide range of changes could be implemented, and may include:

  • Changes to your site’s layout to ensure it is responsive (mobile-friendly)
  • Creation of new pages and updates to the content of old pages throughout your site
  • Removal of duplicate content
  • Landing page titles updates
  • URL optimisations
  • Ensuring there’s only one canonical version of each URL on your website
  • Title tag and meta descriptions optimisation
  • Changes to the appearance of your website to make it easy to navigate and simple, clean and professional looking. This can include changes to page structures to place the most relevant information “above the fold”.
  • Changes to style options including font and colouring
  • Fixing any internal errors on your website
  • Addition of conversion optimisation elements (contact forms, calls to action, etc.)
  • Addition of relevant social media thumbnails

The adjustments that we make to your website will be based on your business’ needs, the current state of your website and the SEO package you have chosen.

Within what time frame should I expect to start seeing results?

Our SEO campaigns are structured to get the fastest results possible. However, investing in an ethical Search Engine Optimisation package is a long-term marketing strategy. A strategy that follows the rules and is not likely to incur any penalties from search engines will take at least 12 months to start seeing results.

During this time you can rest assured knowing that you can leave at any time and take the digital assets we’ve created with you.

Can you guarantee that my website reaches the first position on page one on Google?

No. You should be wary of any SEO company offering such guarantees. Promising a number one ranking is against Google’s guidelines:

“Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.”

Can I get my money back if I’m not satisfied?

No, we do not offer refunds.

We do, however, keep a detailed log of every task that contributes to your campaign, and the time spent on these tasks.

Our clients are encouraged to request a breakdown of the budget spent and work completed at any time. If there is a genuine dispute about receiving the work that we have charged you for, we always take any steps necessary to rectify this problem.

SEO Specialist
At Kymodo, we have a team of experienced professionals who know exactly what they are doing when it comes to SEO. We hire the best account managers, copywriters, and web and graphic designers and are continually upskilling our team to stay up-to-date with the rapid evolution of the industry.While it is possible to attempt to run your SEO campaign yourself, learning the ins and outs of SEO is complex and time-consuming. Not only does it take time to understand how SEO works and learn how to use the tools and programs that we use in our campaigns, but you must also take the time to retrain yourself every time there is a major update.

And, if you inadvertently incorporate black hat techniques into your campaign, you may find yourself destroying all the work you’ve put in overnight.

When deciding which SEO company to hire, make finding a provider that offers detailed reporting a priority. At Kymodo, we send all of our clients:

  • Weekly traffic reports that compare your results to the week prior and;
  • A monthly traffic and ranking report

Plus, we’re always available to discuss any of the finer details of your report and campaign strategy.

You can get in contact with your account manager whenever you need. Whether you want to email, call for a quick catch up, or book a monthly face-to-face meeting, we are local and available when you need us.
In order to create a proposal tailored to your business’ requirements, we’ll need to collect a few details from you. To devise the best proposal for you, we will need information about:

  • How old your domain is
  • Any previous SEO or AdWords work done
  • Any Google penalties you may have incurred
  • Any potential keywords you believe your audience is searching for
  • Your product and service locations
  • The names of your current competitors
  • The business objectives of your website
  • The CMS you use
  • Whether you’re interested in AdWords or social media marketing

Whether you prefer email reports or face-to-face meetings

The way your budget is allocated will depend on the state your website is in when you sign up, and the tasks that need to be prioritised accordingly.

We run SEO campaigns according to a three phase plan. As a general rule, the first priority we have is fixing bad link profiles. This is then followed by optimisation of onsite elements to improve performance and functionality, before content and style adjustments are added.

Modern SEO is all about converting traffic. Part of your campaign will involve tracking how many people are being directed to your site, as well as how many conversions your site has.

Your conversion events could include:

  • Clicking a submit button on a contact form
  • Landing on a thank you page after sending a submission
  • Downloading your resources or marketing materials
  • Spending a certain amount of time on a page

How do I get started?

To get the ball rolling on your SEO campaign, get in touch with Kymodo today! Simply:
Call: 1300 596 636
Email: grow@kymodo.com.au
Or fill out our online enquiry form

AdWords Management

What is AdWords Management?

AdWords management is the targeted improvement of your AdWords campaign in order to get the most out of your advertising expenditure.

AdWords management is the use of Google’s Pay-Per-Click advertising platform to attract qualified traffic to your website. Kymodo’s team of digital marketing professionals will set up and implement an advertising campaign for your business that has the best opportunity to acquire traffic that will convert. Your business will then appear in the ads at the top of the search results.

AdWords management is an in-depth and technical process. It involves both the optimisation of your AdWords account and Conversion Rate Optimisation to ensure your business makes the most out of the purchase-ready traffic coming to your website. Depending on your business goals, AdWords management may also incorporate display marketing and remarketing across Google’s Partner Network.

Is the AdWords Management fee different to my AdWords fee?

Yes. We charge you an AdWords management fee as the cost of the strategic improvements made to your AdWords campaign by our account managers. Your AdWords fees are the costs that Google charges to place your advertisements in the search engine results.

What monthly reports will I receive?

Your AdWords monthly report will be a snapshot of how your AdWords campaign is progressing. This will include information detailing the number of impressions you are receiving, your cost per click, and your return on investment.

How often can I speak with my account manager?

Your account manager is only ever a click or phone call away. We understand that keeping our clients up-to-date is important, which is why we strive to maintain an open-door communication policy.

Happy SEO
Yes.While starting a campaign with Kymodo will entail granting our developers and/or account managers access to some of your accounts (AdWords, Google Analytics & Search Console, CMS, social media), we take our client’s privacy very seriously and will always leave you with full access to these accounts.
Every AdWords campaign needs time spent laying the groundwork before our account managers can roll it out.

Our set-up fee covers this initial research for your campaign (including keyword research) and general account set-up.

We prefer to keep this set-up fee separate from the management fee because we want to hit the ground running with your management budget from the very first month, and avoid confusion about where your spend is going.

Call tracking is a great way to track your conversions. The way it works is simple: when someone clicks on one of your AdWords advertisements, they will be provided with a unique local phone number that directs their call to your business. This phone number is only visible when an AdWords link has been clicked, and it allows us to track how many enquiries are a direct result of your AdWords campaign.

Whether call tracking is an appropriate tool for your campaign will depend on the type of business you operate, your campaign goals, and the type of package you purchase.

Yes. We will set up all of the conversion tracking tools that are appropriate for your campaign.
Yes, Kymodo is proud to be a Google Partner. We are certified in:

  • Search Advertising
  • Google Analytics IQ, and;
  • AdWords

AdWords and SEO go hand in hand. Having a strong SEO campaign makes for a stronger AdWords campaign and vice versa.

It is important to know, however, that the amount of money you spend on AdWords has no effect on your Google rankings.

About Kymodo

Where is Kymodo located?

Our head office is located at:

Unit 1a/19 Musgrave St
West End 4101
QLD, Australia

If you’d like to drop in for meeting, simply call in advance and we’ll arrange on-site parking for you.

No! We have accounts with businesses of all shapes and sizes from across the globe. Whether you represent a local small business, a national franchise, or an international brand, we can tailor a campaign to suit your unique SEO needs.
It pays to read the small print, and we’ve tried to keep ours as condensed as possible for your reading pleasure.

Kymodo will be referred to as “the supplier”, “Kymodo”, “we”, “us”, “our”. The client will be referred to as “the client”, “you”, “your”. By committing to purchase the Kymodo products, services or solutions described within this document you acknowledge that you have read, understood and agreed to abide by the following terms and conditions:

Pricing and Payment: All prices indicated in our quotes are in Australian dollars and do not include any GST or other taxes unless otherwise stated. SEO campaign contracts require the full payment of that month prior to commencement of work.

Content and Other Services: Our quote does not include costs associated with photography, domain registration, hosting or setup fees, or any software or image licencing fees unless otherwise stated. All content will be sent through for approval before it is uploaded online.

Website Modifications and Bug Fixes: We understand that changes are inevitable and we will avoid charging for simple changes during the build of your project, however, significant changes or additions outside the scope of works provided in this quote will incur extra design and development charges. We will notify you should this be necessary. While every effort will be taken to ensure all work is bug-free, in the unfortunate circumstance that there are any bugs, defects, errors or omissions on our behalf, we will fix these as soon as possible. We will provide this support free of charge for a period of up to four weeks from the completion date of your project. Any work after this period will be charged at our standard hourly rate.

Cancellation: We require 30 days’ notice to cancel Search Engine Optimisation.

Liability: We will not accept any liability for any loss of profit or any other damages resulting from any advice, information or work undertaken, including any product, software, website, search engine optimisation, code or any other material.