Your website’s core landing pages are the foundation that your whole campaign rests upon, which is why they’re our first content priority. Since this is the primary content people will see and read when assessing your business, a set of high-quality landing pages is one of the best investments in your business you can make.
- Amend and improve existing landing page content and/or create entirely new landing pages from scratch.
When your landing pages are made correctly, they won’t need major revisions later down the track when new algorithms and updates are released. We do however revisit and refresh content down the track if necessary, pending performance reviews (e.g. ranking improvement, conversion optimisation) at no extra cost.
There are literally millions of blogs being produced every day, and with so many people blogging simply for the sake of blogging, it’s getting harder and harder to cut through the noise.
However, a blog content strategy is essential. Why? Because blogs allow you to continue to improve your website’s authority/reputation and they are a unique opportunity to offer very specific value to your target market.
This is why once your website’s landing pages have been written, our attention turns to developing your blog strategy.
We create targeted blogs that:
- Answer your audience’s intent: simply knowing how to write isn’t enough – you’ve got to know what to write, and to whom.
- Are interesting, engaging and valuable – your audience will want to read and maybe even share the blogs with others.
- Fit within your company’s overall business objectives
Our content marketing specialists develop blog content strategies and write blogs that work. Whether it’s a how-to guide, a list-style article, a formal piece for an industry publication, a product review, an interview, a magazine-style piece, or a bio that will increase your bottom line, we’ll make it happen.
When writing and sending out emails on behalf of your business, lots of thought and care should go into the message you want to put out there, who it is you’re reaching out to, and the kind of action you want the person to take after reading the email.
You don’t want your email to be too wordy either. The balance between content and design needs to be just right to create an interesting and engaging email. Plus, you’ll need an enticing subject line too that encourages people to actually click on the email and read it. Our content writers are skilled at getting all these elements right so that your email marketing campaign results in real returns for your business.