Content Marketing Agency Brisbane

“Traditional marketing talks at people. Content marketing talks with them.” – Doug Kessler

What is Content Marketing?

Skilful content marketing and content creation services is what separates the nobodycares.coms from the world’s premier digital destinations.

Producing a content strategy and writing content that’s consistently relevant, informative, SEO optimised and delivered in your brand’s best voice is both an art and a science. Read on to see how our content specialists can bring this winning combination to your business’ website – no matter what your product, service or field may be!

Writing Copy for Humans and Robots

The task of our Brisbane content marketing specialists is to write content that appeals to both Google’s robots and its users – and this is no small feat!

Our content specialists are talented wordsmiths who have been specially trained to write for the online arena. With our help, your website will be loaded with content that’s:

Searchable – Recognised by Google’s algorithms

Readable – Enjoyable and interesting to read

Valuable – Meeting visitor’s search intent

Profitable – Steers readers towards fulfilling your business objectives

Content With Value and Purpose

Google is using one key factor to determine the worth of a website’s content: How much comparative value its web pages are delivering to the reader beyond blatant self-promotion.

When people search Google for a particular term or set of keywords, they are doing so with a specific intent in mind. This intent could be to locate a web page they already know about, find the answer to a question, or compare prices for a product or service.

We don’t write content for just anyone who happens to stumble onto it – our content writers know your audience, recognise their intent, and fulfil this need using the tone, vocabulary and approach that resonates most with your target market.

Why Search Engine Optimised Content Matters

Many businesses understand that their websites need content, but, underestimating the importance of search engine optimisation, they do what companies have always done when they need copy – they hire copywriters.

The problem is – with billions of words being uploaded to the internet every minute – without search engine optimised content, the most beautifully crafted and technically correct writing will never see the light of day.

Here at our content marketing agency in Brisbane, our content writers know how to produce content that rises above the rest. This is made possible by combining our staff’s natural flair for writing with the application of well-researched SEO knowledge.

Content Creation Services

  • Landing Pages

    Your website’s core landing pages are the foundation that your whole campaign rests upon, which is why they’re our first content priority. Since this is the primary content people will see and read when assessing your business, a set of high-quality landing pages is one of the best investments in your business you can make.

    We can:

    • Amend and improve existing landing page content and/or create entirely new landing pages from scratch.

    When your landing pages are made correctly, they won’t need major revisions later down the track when new algorithms and updates are released. We do however revisit and refresh content down the track if necessary, pending performance reviews (e.g. ranking improvement, conversion optimisation) at no extra cost.

  • Blogs

    There are literally millions of blogs being produced every day, and with so many people blogging simply for the sake of blogging, it’s getting harder and harder to cut through the noise.

    However, a blog content strategy is essential. Why? Because blogs allow you to continue to improve your website’s authority/reputation and they are a unique opportunity to offer very specific value to your target market.

    This is why once your website’s landing pages have been written, our attention turns to developing your blog strategy.

    We create targeted blogs that:

    • Answer your audience’s intent: simply knowing how to write isn’t enough – you’ve got to know what to write, and to whom.
    • Are interesting, engaging and valuable – your audience will want to read and maybe even share the blogs with others.
    • Fit within your company’s overall business objectives

    Our content marketing specialists develop blog content strategies and write blogs that work. Whether it’s a how-to guide, a list-style article, a formal piece for an industry publication, a product review, an interview, a magazine-style piece, or a bio that will increase your bottom line, we’ll make it happen.

  • Emails

    When writing and sending out emails on behalf of your business, lots of thought and care should go into the message you want to put out there, who it is you’re reaching out to, and the kind of action you want the person to take after reading the email.

    You don’t want your email to be too wordy either. The balance between content and design needs to be just right to create an interesting and engaging email. Plus, you’ll need an enticing subject line too that encourages people to actually click on the email and read it. Our content writers are skilled at getting all these elements right so that your email marketing campaign results in real returns for your business.

Our Content Marketing Techniques

Keywords: The content game changer

Allow us to use a devastatingly terrible analogy to explain how keywords affect your content’s value: Keyword insertion is like the frosting on your content cake. Without it, nobody knows or cares about your cake. Just a little can get a customer’s attention – but if the cake (content) is terrible, no amount of frosting (keyword insertion) can save it.

What is the point of this cringe-worthy comparison? To show you that keywords are essential, but they must be dealt with properly. Their purpose is to direct users and crawlers to your website, but it’s up to you to keep them there with your tasty content.

Latent semantic indexing

These days, even if you don’t enter the exact wording of what you’re looking for into Google, the search engine will still use its algorithms to get the gist of what you’re trying to find and provide the corresponding results.

This technology, called “Latent Semantic Indexing (LSI)”, brings up search results that match what Google believes to be the user intention.

In addition to using keyword targeting, our content specialists will boost the visibility of your page by using alternative keywords and different grammatical variations of keywords to make sure your business easily appears in a range of different search enquiries.

Linking, so easy yet so powerful

When it comes to website optimisation, not everything is a competition. Including links within your content to both other domains (authoritative and credible, of course) and your own domain helps your SEO in two ways:

  • It provides your visitor with more value, which is always good for rankings.
  • It increases the relevance of your content, and by extension your domain, which will make you more visible in the long run.

Mastery of magnetic headlines

Headlines are the first, and often the only impression a site’s potential visitor will have. David Ogilvy, the “Father of Advertising,” puts it best:

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

When it comes to headlines, the only difference between the 1960’s advertising Ogilvy created and the digital marketing of today is that now headlines must be both intriguing and naturally keyword targeted.

With Kymodo’s content team working on your behalf, you’ll have headlines delivering the click-through rates your business deserves.

And then there’s everything else…

Aside from the aforementioned SEO techniques, there is a multitude of other ways our content writers optimise business’ web pages. These include the:

  • Use of proper spelling and grammar to keep the robots happy and your image professional.
  • Optimisation of formatting to include bullet points, lists, italic and subheadings to capture reader’s attention.
  • Organisation of content to deliver the most relevant information to the users first.
  • Use of calls to actions to give visitors a clear path towards fulfilling your business objectives.

Not only must all of these factors be considered by a content writer, but they all must also be applied correctly. The success of our content writer’s work – particularly landing pages – comes back to the corresponding Google rankings.

Google uses metrics like bounce rate, click-through rate and time spent on a page to determine how valuable your content is and how highly your business’ site will rank. And we use rankings to bring your website the traffic that will make you money.

Get Your Content Marketing Quote Today

Want to know more about how our content marketing services will benefit your business?

Simply fill out our contact form or give us a call on 1300 596 636 and we’ll arrange a time to show you what content marketing can do for you.