The Dairy Case Study

The Dairy Case Study

Our content strategy for The Dairy targeted category-specific content to build search relevance for 'category' and 'product type' keywords. Technical SEO work was implemented to improve SERP-facing elements for category and product-level pages. We also implemented a link building strategy targeted towards suppliers/partners and building relevant links from their branded sites to specific category/profile pages.
81.82%

improvement for page one keywords

85.1%

improvement in sessions

109.93%

increase in form revenue

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