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Case Study

Studymix

BRIEF

Studymix

NO MONTAGE REQUIRED: TARGETED CONTENT TAKES TRAINERS TO THE NEXT LEVEL

StudyMix are a local hospitality training company with a strong emphasis on enjoyable learning. They came to Kymodo wanting to use digital marketing to communicate their fun ethos and generate more organic traffic to their website.

The ultimate goal of their campaign was to generate more enrolments within the first 3 months of signing with Kymodo.

STRATEGY

BLENDING TARGETED KEYWORDS & MESSAGE TO GET VIEWERS

With a quick glance over the Studymix website’s pages, Studymix’s dedicated writer and account manager were able to identify one major problem: A lack of unique and user-centric written content.

Results Driven Solutions By Kymodo

The first area that required immediate work was the home page. Within a few days of starting on their campaign, our writers had transformed a hundred generic words into 1500 words of content tailored to appeal to potential students.

In total, the first 3 months of the campaign saw 7 unique pages of content added to Studymix’s site. Each page was developed with Google & the reader’s needs in mind:

  • The company’s ethos of having fun while learning was conveyed using wording that was professional yet casual enough in tone to appeal to the younger target market
  • The most commonly asked questions about hospitality training were carefully researched then answered on every page
  • Their unique selling points were highlighted
  • Their keywords were targeted in a way that read naturally and made sense

RESULTS

KEYWORDS RISING ABOVE THE COMPETITION

In just 3 months Studymix saw their website’s rankings for low, medium and high competition keywords rise:

25
KEYWORDS MOVED UP 20-50 POSITIONS

With the new content strategy implemented, even non-ranking keywords started to rank.
High Traffic Keywords

Traffic is the crucial first step towards acquiring more conversions and ultimately more business.
Measuring Search Visibility
27+
UNIQUE VISITORS TO THE WEBSITE EVERY DAY, AS OPPOSED TO 0 VISITORS BEFORE THE CAMPAIGN
3%
CONVERSION RATE

Now that the website has all the information potential students need to make an informed decision about signing up to the training courses, the number of site visitors converting has jumped from 0% to 3%.
Increase time spent on site

Organic traffic is the number of people who arrive on a website directly from its listing in Google’s search results.
Organic Traffic
58.7%
OF CURRENT TOTAL TRAFFIC IS ORGANIC
0%
OF TRAFFIC WAS ORGANIC BEFORE THE CAMPAIGN

Prior to signing with Kymodo, Studymix voiced serious concerns about the health of their online presence. Now, they are happy with the initial results the campaign has achieved, and look forward to seeing what Kymodo’s future work on their website can do for their business.
Organic Conversions

THE NEXT STEP

With strong content now implemented across all of Studymix’s landing pages, the next step is to develop a series of blogs that can be used to generate more traffic to the site, strengthen their social media following, and establish a solid link profile through outreach techniques.

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