There’s nothing more daunting than being faced with a wall of text when entering a website. Not only is it difficult and time-consuming to read, but it also makes it very hard for the user to find the information they’re looking for. You do not want to be that website!
Sure, we would all love visitors to our site to read all the content that we’ve spent hours putting together, but the reality is, that’s not going to happen.
People want to find the information that is relevant to them as quickly as possible.
Most people click to your website looking for information to help them decide which product or service can best satisfy their needs. They don’t want to waste their time reading through columns of text to find that one piece of information they’re looking for, so it’s your job to make it easy for them.
The best way to achieve this is by breaking up your text into bite-sized, easy to read pieces, which improves readability and allows the most vital information to stand out. Once your wall of text is effectively broken down, you’ll be converting website visitors into customers in no time.
Let us show you how it’s done!
Incorporating subheadings into your content has to be one of the easiest and most effective ways to break up large amounts of text and help your reader pinpoint the most important information.
All subheadings should have large, bolded text that is a slightly smaller font size to the main heading of your page. You can also break up your text even further by creating further subheadings under each main subheading, just like this!
Headings with Purpose
Don’t create subheadings just for the sake of having them. All subheadings should have a purpose, and the content should be directly related to the heading it sits under.
Direct Your Reader to Relevant Content
Your subheadings should act as a roadmap for your content, pointing your reader towards relevant information. Subheadings allow the reader to decide if that section of content below it is relevant to them or not, making it easier for them to skim the content to find the information they need.
Points of Interest
When choosing subheadings, it’s always best to focus on the main points that you want to put across. Whether it’s your unbeatable customer service, the benefits of your user-friendly website or the ideal product that solves a problem for your customers, make sure you always focus on the most important areas of your business to expand on.
Keep the Customer in Mind
Always view your content from the customer’s perspective when choosing subheadings. Why did they visit your web page? What kind of information are they looking for? How will your business or product benefit them? These questions should all be considered when breaking up your text into subheadings, ensuring the customer is getting what they want from your content.
Bullet points and numbered lists are great for drawing the interest of your reader back into your content as they skim over the page. You can share a lot of different types of information with dot points or numbered lists, including:
- Lists of products or services
- Product or service details or inclusions
- Features and benefits
- Reasons to choose your business
- Interesting facts
- Steps to follow a process or complete a task
And, as a bonus extra:
- Bullet Points as Mini-Headlines: Bullet points can also be treated as mini-headlines where a short and catchy topic is followed by text expanding further on that point, just like this!
Keep in mind that when using bullet points, the text should be as short as possible – ideally, no more than three lines. If you think you’ll need more than three lines of text for each bullet point, consider turning these points into subheadings instead.
Check out this article by Copyblogger for more tips on how to effectively use bullet points.
Highlight Important Information in the Text
Do you have a nice long paragraph that is full of tasty titbits of information for your reader? Make those key points easy to find by highlighting them in the text. Bolding the text is a great choice to highlight important pieces of information, especially when you have large, meaty paragraphs.
Or why not make an important piece of information stand out by separating it from the rest of the paragraph and highlighting it in italics?
Using this technique not only helps the most important points stand out, but it also breaks up your paragraphs a bit more and improves the flow and look of your content.
Make sure to choose the text you highlight carefully and use this tactic sparingly because your content can look messy if there’s too much bolded and italicised text throughout. Only a few words or a short sentence should be highlighted at a time, and highlighted text should only appear once per paragraph to be effective. Ideally, you will only want to highlight a few of the key points throughout your whole page.
Humans are visual creatures, and there is no better way to keep your reader scrolling down the page than to break up your text with enticing and relevant pictures.
A captivating image at the very top of your page – that accurately reflects what your page is about – provides your audience with a great visual first impression about what they can expect if they keep reading.
According to Hubspot, content that includes relevant images gets 94% more views than content without relevant images.
Placing an image under or beside one or two subheadings or sections of text on a page can also help to hold your audience’s attention for longer. Make sure the picture you choose is relevant to the subheading and suits the context.
Although we all love pictures, just make sure you don’t go overboard and incorporate too many images throughout your text. After all, you want your content to shine and too many pictures can distract from the content itself. It’s all about balance!
It’s safe to assume that many visitors to your website will be speed reading through the content to filter out the irrelevant information and find the details they’re looking for. When speed reading, most people read just the first few words or the first line in a paragraph. As the paragraph goes on, the interest and retention of your reader trail off – especially if the content itself is not engaging.
Did you just read the last sentence?
If not, we understand: you were probably speed reading! But we bet you read the first line of this paragraph, didn’t you? Hence why you should keep your paragraphs short and put your most important and relevant information at the start, to capture your audience’s attention from the very beginning.
Ready to Break Down that Wall of Text?
Now that you’ve got all the tools you need to space out your content and make it more readable, it’s time to take out that sledgehammer and start breaking down that wall of text!
Not only will your content look better but it will also be much easier to read, and it won’t be long before your website visitors sit up and take notice of the valuable content you’re providing them with.