So you sought out SEO services but nothing happened, or you didn’t get the results you expected? Just because you had one bad experience with SEO, that doesn’t mean you should give up on it altogether.
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As a business owner or manager, you’ve probably done your fair share of networking before. You know the drill: Dress sharply, put on your best smile, and find new contacts – all with the aim of expanding your network and spreading the word about your company.
SEO isn’t just another one-off marketing expenditure. The need to be visible on the web makes SEO a necessity for every business. Since most people these days use a computer, smartphone or tablet to search for what they’re looking for, it’s more important than ever to make sure your business is present and visible online. Continue Reading »
This Federal election has seen Australian voter’s Facebook and Twitter feeds bombarded with cliché, cringe worthy and occasionally creative #ausvotes posts. Yet behind these social media campaigns there is another far more surreptitious type of political advertising going on online. This is the year of the Google election, and parties across the political spectrum are Continue Reading »
SEO is a slow burn – a long-term investment that should be seen as a foundation for your website’s success rather than a one-off marketing spend. To ensure you get off on the right foot and receive higher rankings sooner rather than later, consider front loading your SEO.
As any marketer attending this month’s Video Marketing: The Powerhouse of Content conference will tell you, if you aren’t incorporating video content into your business’ marketing strategy, you’re missing out on a major source of both brand awareness and website traffic. If you weren’t able to get tickets to the event (which sold out weeks Continue Reading »
There’s nothing more daunting than being faced with a wall of text when entering a website. Not only is it difficult and time-consuming to read, but it also makes it very hard for the user to find the information they’re looking for. You do not want to be that website! Sure, we would all love Continue Reading »
The phrases “404 Not Found Error”, “Error Establishing a Database Connection” and “509 Bandwidth Limit Exceeded” can make the heart of any web-dependant business person instantly drop. Everybody knows server downtime means an invisible website that won’t be getting any online leads/sales until it is back up. However, did you know that unresolved hosting issues Continue Reading »
A backlink is a hyperlink pointing from one domain to another. They form an important part of an SEO campaign but be warned; not all backlinks are created equal. Finding the right websites that want to link to you can be tough, and there are a lot of factors that go into making these decisions. Continue Reading »