Have you ever wondered how Facebook chooses the ads you see in your feed? To put the right ads in front of you, Facebook needs to paint an accurate picture of who you are. But understanding who you are comes down to more than what’s on your public profile – Facebook also has to work Continue Reading »
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The gap between what business owners know about the inner workings of digital marketing and how the typical SEO company reports on their performance is enormous.
It’s a common conversation in our line of work. A client will approach us for an SEO strategy, but insists that we focus purely on link building. “My site is already good. I just want links.” But here’s the problem with this way of thinking: link building, as part of a well-rounded SEO campaign, is Continue Reading »
So you sought out SEO services but nothing happened, or you didn’t get the results you expected? Just because you had one bad experience with SEO, that doesn’t mean you should give up on it altogether.
As a business owner or manager, you’ve probably done your fair share of networking before. You know the drill: Dress sharply, put on your best smile, and find new contacts – all with the aim of expanding your network and spreading the word about your company.
SEO isn’t just another one-off marketing expenditure. The need to be visible on the web makes SEO a necessity for every business. Since most people these days use a computer, smartphone or tablet to search for what they’re looking for, it’s more important than ever to make sure your business is present and visible online. Continue Reading »
This Federal election has seen Australian voter’s Facebook and Twitter feeds bombarded with cliché, cringe worthy and occasionally creative #ausvotes posts. Yet behind these social media campaigns there is another far more surreptitious type of political advertising going on online. This is the year of the Google election, and parties across the political spectrum are Continue Reading »
SEO is a slow burn – a long-term investment that should be seen as a foundation for your website’s success rather than a one-off marketing spend. To ensure you get off on the right foot and receive higher rankings sooner rather than later, consider front loading your SEO.
As any marketer attending this month’s Video Marketing: The Powerhouse of Content conference will tell you, if you aren’t incorporating video content into your business’ marketing strategy, you’re missing out on a major source of both brand awareness and website traffic. If you weren’t able to get tickets to the event (which sold out weeks Continue Reading »
There’s nothing more daunting than being faced with a wall of text when entering a website. Not only is it difficult and time-consuming to read, but it also makes it very hard for the user to find the information they’re looking for. You do not want to be that website! Sure, we would all love Continue Reading »