Google is having a birthday! And no, we’re not getting them a present because they forgot our birthday. But we can’t blame them too much, they are pretty busy running the biggest internet search engine in the world. To celebrate their special day, Google are holding their very own Google Day, where they will doubtless Continue Reading »
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These days, including social media in your marketing efforts is a no-brainer. But if you’re new to the social media landscape, it can be tough to know where to start! When clients approach us to create and manage social media pages for their business, the first question they often ask is, ‘Which social platforms should Continue Reading »
E-commerce is one of the fastest-growing sectors in sales and online business, and there are many successful companies doing amazing things with their e-commerce store. Creating an online store and managing your e-commerce means that you’re going to be working with a lot of variables, and when you think about the massive number of tasks Continue Reading »
Have you tried your hand at AdWords but didn’t get the results you were expecting? Well, don’t give up just yet! With 85% of people using the internet to search for businesses, AdWords has immense potential to get your business seen by the right people and to turn those website visitors into sales. A successful Continue Reading »
It’s well known in the marketing world that all consumers follow a very specific process when purchasing a product or service, and that process is called the marketing funnel. The marketing funnel is made up of 4 key stages – Awareness, Consideration, Conversion and Retention. Do you have content on your website to lure in Continue Reading »
Google rolls out updates all the time. In fact, every year Google changes its algorithm 500 to 600 times. And most of these updates are minor – but when something big happens that starts to affect rankings around the world, it usually means a big one has hit. No official confirmation has been given from Continue Reading »
To achieve the best rankings possible for your website, it’s vital to stay on the ball with the latest SEO trends. And now that we’ve hit 2017, it’s time to look at some of the latest discoveries and strategies we think will make big waves for SEO this year.
Have you ever wondered how Facebook chooses the ads you see in your feed? To put the right ads in front of you, Facebook needs to paint an accurate picture of who you are. But understanding who you are comes down to more than what’s on your public profile – Facebook also has to work Continue Reading »
The gap between what business owners know about the inner workings of digital marketing and how the typical SEO company reports on their performance is enormous.
It’s a common conversation in our line of work. A client will approach us for an SEO strategy, but insists that we focus purely on link building. “My site is already good. I just want links.” But here’s the problem with this way of thinking: link building, as part of a well-rounded SEO campaign, is Continue Reading »