Latest Digital News

Laura Dawson
SEO or SEM - Which is Better for Your Business?

When looking to grow your business, you almost always have to invest money into some kind of marketing or advertising. We all know the power of Google – and the importance of being there on the first page as a service provider – but what should you be concentrating your efforts on? SEO or SEM?

Laura Dawson
5 Facebook Advertising Mistakes That You’ve Definitely Made

So, you’ve started your own Facebook advertising account and you’re ready to start promoting your business online. Congratulations! Social media is a hugely effective way to reach out to new audiences and connect with your legions of fans online. With Facebook analytics and advertising, it’s possible to put your message in front of interested people Continue Reading »

Laura Dawson
How to Lose Your Rankings in 10 Days

“I never knew it could be so easy!” Who wants to rank on Google these days? With a paltry 3.5 billion searches per day, surely there must be a better way to find your fans. And even though we hear plenty of noise about ‘how important it is to rank online’ and why you need Continue Reading »