It’s well known in the marketing world that all consumers follow a very specific process when purchasing a product or service, and that process is called the marketing funnel. The marketing funnel is made up of 4 key stages – Awareness, Consideration, Conversion and Retention. Do you have content on your website to lure in Continue Reading »
Google rolls out updates all the time. In fact, every year Google changes its algorithm 500 to 600 times. And most of these updates are minor – but when something big happens that starts to affect rankings around the world, it usually means a big one has hit. No official confirmation has been given from Continue Reading »
To achieve the best rankings possible for your website, it’s vital to stay on the ball with the latest SEO trends. And now that we’ve hit 2017, it’s time to look at some of the latest discoveries and strategies we think will make big waves for SEO this year.
Have you ever wondered how Facebook chooses the ads you see in your feed? To put the right ads in front of you, Facebook needs to paint an accurate picture of who you are. But understanding who you are comes down to more than what’s on your public profile – Facebook also has to work Continue Reading »
The gap between what business owners know about the inner workings of digital marketing and how the typical SEO company reports on their performance is enormous.
It’s a common conversation in our line of work. A client will approach us for an SEO strategy, but insists that we focus purely on link building. “My site is already good. I just want links.” But here’s the problem with this way of thinking: link building, as part of a well-rounded SEO campaign, is Continue Reading »
So you sought out SEO services but nothing happened, or you didn’t get the results you expected? Just because you had one bad experience with SEO, that doesn’t mean you should give up on it altogether.
As a business owner or manager, you’ve probably done your fair share of networking before. You know the drill: Dress sharply, put on your best smile, and find new contacts – all with the aim of expanding your network and spreading the word about your company.
SEO isn’t just another one-off marketing expenditure. The need to be visible on the web makes SEO a necessity for every business. Since most people these days use a computer, smartphone or tablet to search for what they’re looking for, it’s more important than ever to make sure your business is present and visible online. Continue Reading »
This Federal election has seen Australian voter’s Facebook and Twitter feeds bombarded with cliché, cringe worthy and occasionally creative #ausvotes posts. Yet behind these social media campaigns there is another far more surreptitious type of political advertising going on online. This is the year of the Google election, and parties across the political spectrum are Continue Reading »